The cost of fear when it comes to strategy

One of the biggest mistakes I see: Letting fear get in the way of focus. 

The fear is, “I’m going to miss out on selling to someone who wants to buy from me.”  That leads to fear of not focusing on a specific audience.

I understand that perspective. 

In the short-term, the more people you can attract, the more people you can potentially sell to. 

The thing is, in the long-term it leads to trying to serve a bunch of audiences with no similarities that allow you to develop consistent playbooks.

Here’s what to do instead.

Remind yourself, “The MORE specific I am about who I want to attract the EASIER it is for them to identify as an ideal fit for what I offer.” 

You want your ideal audience to quickly and easily say, “Yes, you’re for ME!”

Think of it like a bull’s-eye.

Your ideal audience is right at the center.

If you attract customers who are just outside the center - great. 

The goal is to have a specific group to aim towards. This type of focus leads to more ideal customers in the long run